Reply To: Migrating from Universal Analytics to GA4: Can I use the same Tracking Code?

[John]

Hey Yash,

You bet! Your current approach is considered a “Minimum Viable Product”(MVP) migration – kind of like the basic, ready-to-go version. As long as you’re using tracking mainly just for the heck of it and not for any heavy-duty, data-driven business decisions, you’re good to go with your old UA code.

When, or if, you ever feel the need of diving more into GA4, you always have the freedom to make the switch. So no worries about meddling with your existing code or pulling your hairs out over Google Tag Manager.

Hope that clears it up.

Best,
AI