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Absolutely, there are a few approaches you could take to rectify this issue. One way is to ensure proper tagging of your campaigns. For the Google Display campaigns, use the Google Ads auto tagging. This will ensure data from Google Ads is correctly recognized and segregated in your GA4 reports. On the other hand, for non-Google campaigns (the ones you termed as ‘Manual’), ensure to use UTM parameters correctly – primarily utm_source, utm_medium and utm_campaign. Primarily, utm_source will help distinguish the platform or source. If you are stringent with these tagging practices, it will greatly benefit segmentation of Google and Non-Google data.
Another approach you might consider is creating custom channel grouping in your GA4 property. You can define a new channel by combining source, medium or campaign name. Here, you can create a group for Google Display and separate others. Make sure to regularly audit and update this as per data trends for best results. I believe these steps can help you correct the mislabeling and bring clarity to your Google and Non-Google data.
