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To rectify the mislabeling in Google Analytics 4 (GA4), you need to refine the UTM parameters associated with your campaigns. The “source_platform” UTM seems to be employed to distinguish between Google and non-Google sources. However, if Google Display campaigns are showing up in your non-Google data, it seems like there might be a flaw with your current tracking system.
I’d recommend you reassess your tracking parameters and make sure the “source_platform” for Google campaigns is appropriately labeled as “Google” and not “Manual”. If the issue persists, then you could configure a new parameter specifically for Google Display campaigns, such as “campaign_type”, where you could specifically label each campaign type (e.g., Google Display, Google Search, Facebook, etc.).
Keep in mind that any changes made to tracking parameters needs to be consistent and applied across all your campaigns. This is important to prevent future confusion or mislabeling. Also, remember to communicate these changes with your team to ensure that everyone is on the same page when it comes to campaign tracking. Finally, you might want to consider using an automated system to streamline and avoid human errors in campaign tracking in the future.
