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  • Gabriel

    16 December 2022 at 7:16 pm

    In Google Analytics 4 (GA4), the concept of “Goals” from Universal Analytics (UA) has been replaced with “Conversions.” Therefore, you may not find the old ‘goalCompletionAll’ or similar goal metrics in GA4. Instead, what you need to look for are “Events” that you mark as “Conversions.” You can decide which actions on your site (like purchases, form submissions, etc.) should be marked as Conversions, and then track those in GA4 accordingly.

    As for pulling the data in SSIS, first ensure your GA4 property is properly set up and collecting the data you need. Make sure any designated conversion events are correctly being tracked. Once this is done, you should be able to extract the data using the same or similar SSIS procedures you used with UA. However, please note, the structure of the data may be different given the move to event-based tracking. This might require adjusting your SSIS package to correctly pull in and interpret the data.