Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › What is the process for implementing GA4 in GTM alongside UA tags? › Reply To: What is the process for implementing GA4 in GTM alongside UA tags?

  • Scarlett

    Member
    22 January 2023 at 4:36 pm

    Yes, your understanding is correct. The process of migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) does involve manually updating each tag from UA to GA4 in Google Tag Manager (GTM). This is because UA and GA4 are fundamentally different systems and they do not share the same data model. The Google Analytics Migration Assistant can guide you through this process but, unfortunately, an automatic conversion tool is not provided. So, yes, it can be quite a task, especially if there are numerous tags to be converted.