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Oh yes, you’re on the money – you’ll need to fill up GA4 with new event tags for all the data you want to continue tracking. The migration assistant isn’t flawless, and many folks think it’s simpler to start clean on GA4.
But don’t fret! This fresh start could be a blessing in disguise. During your Universal Analytics tenure, there’s a pretty good chance you’ve accumulated extra baggage, such as unused tags. Now’s your chance to tidy up your operation, making sure each tag you set up in GA4 is pulling its weight and earning its keep!
