Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › The Mystery of Not Set in GA4 New vs Established Dimension › Reply To: The Mystery of Not Set in GA4 New vs Established Dimension
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Sure! When you create custom dimensions, it can take about 48 hours for the data to settle in. Google Analytics needs this time to properly process and categorize everything. So, if you’ve recently added or adjusted the ‘New vs Established’ dimension, this could explain why you’re seeing ‘(not set)’. Don’t worry though, it should sort itself out in a couple of days. You can learn more about this from the Google Analytics documentation regarding custom dimensions.