Reply To: Implementing GA4 Tracking for Customer Segments and Activity

[Michael]

In Google Analytics 4, you should be able to track activity and money from each group without setting up Content Groups. Instead, you can indeed use User-ID’s and a data layer to hand over the userId along with the customerGroup. Your proposal to use window.dataLayer.push is on point and would enable you to track these data effectively.

Each time a user logs in, a ‘login’ event is sent to GA4 along with userId and customerGroup-values attached to it. After setting this up, you should be able to see these values in your GA4 interface and create audiences, reports, and analysis based on these user properties. Remember to configure User-ID tracking in the property settings of your GA4 property too. For even more detailed tracking, you may also consider utilizing event parameters for specific actions users take. With this information, you’ll be able to assess which groups are performing best and contributing the most revenue.