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The issue you’re experiencing may be due to one or a combination of a few potential factors. The “(not set)” field usually appears when there is data that Google Analytics 4 (GA4) could not identify or process, possibly due to missing or disregarded information. Elements such as ad-blockers, inconsistent UTM parameters, or lack of correct e-commerce setup may cause this.
For countries, it’s possible that Geo-IP exclusion filters are set in Google Analytics, preventing the data from displaying accurately. In terms of the device category showing only “Desktop”, it might be because the mobile version of the site does not have the correct GA tracking code embedded or your audience overwhelmingly uses Desktops.
You should verify the setup of GA4, making sure that all essential tracking codes are properly implemented across all versions and pages of your website, and also check your filter settings for possible obstructions to the data. Without a broader look at your GA4 setup, these are the most common issues that could be causing the trouble you’re experiencing. However, other individual or specific configurations can also be at play.
