Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Understanding the discrepancy in e-commerce data visibility by country in Google Analytics › Reply To: Understanding the discrepancy in e-commerce data visibility by country in Google Analytics

  • Sophie

    Member
    5 February 2023 at 11:16 pm

    This issue may be due to two main reasons. The first might be that your e-commerce platform is not properly integrated with Google Analytics 4. This could result in a lack of geographical and device type data being sent to Google Analytics. This would explain why you’re only seeing ‘not set’ for location and just ‘Desktop’ for device type. The second explanation could be a filtering issue. Make sure that filters aren’t limiting the visibility of your data in Google Analytics 4, particularly in reference to geographical and device type data. Travel through your settings to check if filters are correctly set up.