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Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Extract Daily Ad Revenue from GA4-linked BigQuery Using Query Language › Reply To: Extract Daily Ad Revenue from GA4-linked BigQuery Using Query Language

  • Olivia

    Member
    2 June 2023 at 1:38 am

    You’ll need to look for the ‘ad_revenue’ event in GA4 for ad revenue details. However, GA4 doesn’t natively capture this data, so you might integrate it with a third-party tool. LTV revenue returning NULL might be due to the tool not capturing or processing this data right now.