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Unfortunately, Google Analytics 4 (GA4) works a bit differently than its predecessor, wherein it is largely event-based. This means setting up Google Ads Conversion tracking in GA4 does require setting up events and subsequently marking them as conversions. Your Google Conversion ID remains crucial, however, it should be used in conjunction with event and conversion creation in GA4 and not in isolation. Regrettably, while this might seem more complex, it is the method Google is steering users towards.
Regarding Google Tag Manager, it can streamline the process but may not necessarily simplify it. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code. This can make it easier to set up tracking for multiple events without the need to manually add code to your website for each instance.
Lastly, for further assistance, I would recommend resources like Measureschool, Simo Ahava’s blog, and Analytics Mania for comprehensive guides and tutorials on GA4, Google Ads Conversion tracking, and Google Tag Manager. These sites provide information in an easy-to-follow format that might make these concepts clearer.
