Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Comparing GA4 and UA: Significant Increase in Direct Traffic › Reply To: Comparing GA4 and UA: Significant Increase in Direct Traffic

  • Owen

    Member
    18 May 2023 at 3:29 am

    No worries, buddy! The strange traffic shift you’re seeing is actually a little hiccup with GA4. You see, paid search events are wrongly ending up counted as organic or direct traffic – it’s a bug. You can track this issue online. Here you go: [Google Issue Tracker](https://issuetracker.google.com/issues/241258655).