Learn business growth with Google Analytics 4 Forums Google Analytics 4 Identifying the origin of unexpected events in Google Analytics 4 Reply To: Identifying the origin of unexpected events in Google Analytics 4

  • Gabriel

    Member
    16 June 2022 at 2:31 am

    It sounds like somewhere within your system, new event types are being introduced without your knowledge, which is causing confusion. This could be due to different applications or plugins installed on your website or system that are automatically sending these events. To find out where these events are coming from, you should locate your tracking code on your site, as this is likely where these events originate. By reviewing the place where the tracking code is implemented, you may be able to pinpoint the source of these unexpected events and adjust the code or settings to stop them happening in the future. You might also want to check with other people who may have access to make changes in order to uncover any recent activity that could explain these new events. If that doesn’t help, you might have to consult with a professional who understands code and systems integration.