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This situation may be taking place due to several reasons. One of them could be the way your website is set up. For instance, your site might have scripts causing it to track each page twice – once with the top domain, once without. It could also be related to a setting in your GA4 setup where it’s been told to track pages in two different ways. Another possible explanation is that some visitors get to your website by typing the domain, while others arrive via a link that includes the www prefix. This would generate different entries on GA4. The best way to solve this would be revisiting your GA4 configuration settings to remove any duplications and consistency in link sharing. Also, consider talking to a web developer who understands GA4 to help you identify and fix the issue.
