Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Resolving Self-Referral Problems in Google Analytics 4 (GA4) › Reply To: Resolving Self-Referral Problems in Google Analytics 4 (GA4)
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This issue could be due to the analytics tool taking some time to update. It’s also possible that there’s a misconfiguration or error with the way you’ve added your site to the ‘unwanted referrals’ list. The missing referrer information may be caused by visitors using web browsers with strict privacy settings, thus preventing the sending of referrer data.