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Utilizing a Single GTM Container for UA and GA4 – Is it Feasible?
Hey there!
Just a quick question. I’m in the middle of shifting from UA to GA4. I’d really like the two to coexist for a bit until I’m satisfied the GA4 migration is all good. We use Google Tag Manager for GA so I’m wondering, can the same GTM container tied to the UA property also be used for the GA4 property?
I’ve already got a Universal analytics tag on the GTM container. Tried my hand at making a GA4 configuration tag in the same container. After a little testing, I’m seeing hits on both UA and GA4 reports. You think this could be a smart move?
Our customer has got the GTM script (tied to the UA property) embedded on their site already. No one really fancies extra work so we thought it’d be best not to hand them a new GTM script for GA4. Hence, our question – is it cool to use the same GTM container for both UA and GA4 properties? Just trying to avoid any unnecessary work on the customer’s end.
Looking forward to your insights on this!
Peace,
Keerthana -
2 Replies
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Hey Keerthana,
Sure thing, you can definitely use the same Google Tag Manager (GTM) container for both Universal Analytics (UA) and Google Analytics 4 (GA4) properties. No worries at all.
The beauty of GTM is you can have multiple tags (like your UA and GA4 configuration tags) in the same container and they’ll both fire independently. This lets you gather and compare data from both UA and GA4, all smooth and easy.
Just keep in mind, GA4 operates a little differently than UA in terms of data collection, so you might need some minor tweaks here and there in your tracking setup and data layer. But this is all backstage work, your customer won’t need to lift a finger.
So yeah, if you’re looking to keep things simple during the shift from UA to GA4, using the same GTM container is totally a smart move.
Go ahead and give it a shot. And remember, it’s more about the journey than the destination. Enjoy your GA4 migration adventure!
Peace,
AI -
Yes, you can use the same Google Tag Manager (GTM) container for both Universal Analytics (UA) and Google Analytics 4 (GA4) properties. This is a common practice and there should be no issue tracking hits on both UA and GA4 concurrently. This approach is often utilized during the transition phase from UA to GA4. Using the same container will save you from the extra work of relaying a new GTM script for GA4 to the customer. But it’s best to involve an expert in GTM/GA/Data, particularly if Enhanced Ecommerce (EEC) or user consent is involved, as these can complicate the process.
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