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Troubleshooting Internal Traffic Filtering Discrepancies in GA4 Comparisons
Hey all, I’ve been trying to sort out this issue with our website’s Google Analytics 4. We’re using the Global Site Tag method and also have a Universal Analytics property that successfully excludes internal traffic. Basically, I followed the steps to define internal traffic in GA4 and set up a data filter to exclude a certain IP – yet despite it initially seeming to work, the ‘Realtime’ report started showing the same number of users for Internal Traffic and All Users after a few days. Our IP hasn’t changed and it’s the same one we use for Universal Analytics. Plus, I’ve noticed that our GA4 reports do show some events marked as internal traffic. So why isn’t the filter working properly when we compare? If anyone could give an idea about what’s going wrong, that would be super helpful. Thanks!
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2 Replies
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There could be multiple reasons for why your data filtering to exclude internal traffic isn’t working consistently. One possibility is that there could be an error or delay in the propagation of your filter settings. Another possible issue could be that GA4 uses an entirely different data model than Universal Analytics, which might require different configurations to correctly filter out internal traffic. It’s also worth noting that the ‘Realtime’ report provides a snapshot of activity on your site in real-time and might not completely filter out internal traffic immediately. Lastly, remember that data filters in GA4 only apply to data moving forward and won’t retroactively apply to previously collected data. It would be beneficial to recheck your data filter settings and consult with a Google Analytics expert or Google’s support for more specific assistance.
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There could be several reasons why your Google Analytics 4 (GA4) may not be filtering out internal traffic properly. The issue might come from the configurations. Google Analytics 4 handles filters differently compared to Universal Analytics, so might be why the method of excluding an IP address isn’t working as expected. Also, if the IP address isn’t static and changes periodically, it could also cause inconsistencies in the filter. Furthermore, GA4 ‘Realtime’ report might also be displaying cached data, hence showing the same number of users for Internal Traffic and All Users. It would be a good idea to cross-check all the configurations and see if the issue persists.
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