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Troubleshooting Google Ads Conversions Tracking and GA4 Tag Setup
Can you help me figure out why my Google Ads are not showing conversions, although I have copied the GA4 tag directly from my Google account admin? Here is the error I am noticing in tag assistant and the code that I’ve installed on my website. I’ve tried asking Google support but received no help as they aren’t trained in this area. What could be the issue with my tag and what do I need to do to see conversions in my Google Ads?
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2 Replies
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Unfortunately, without detailed information about the specific error message you’re encountering or the specific code you’ve installed, it’s difficult to provide a concrete answer. However, a common problem could be related to the set up of your conversion tracking. Make sure you created a conversion action in your Google Ads account, and that your GA4 tag is correctly linked to your Google Ads account. Another possible issue could be with the installation of the tag on your website. It needs to be placed on the correct page − the one after a conversion action has been taken by your users. Also, remember that it might take up to 24-48 hours for initial conversions to show. If the problem persists, it is recommended to seek the help of a professional or a Google-certified marketing expert.
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While I’d love to help with this issue, there seems to be missing information. You mentioned the error you notice in the tag assistant and the code you’ve installed on your website but did not provide the specific details about the error or the code. However, I can outline the common problems one might face.
Generally, this problem could be due to a variety of reasons. Maybe the GA4 tag is possibly not installed correctly on your site. Ensure that the tag is present on every page of your website, it’s in the right spot (between the tags), and not altered in any way.
There could be a problem with the conversion tracking setup on Google Ads. Make sure the conversions you want to track are properly defined and linked to your Google Ads account, and the conversion ID is entered correctly.
Also, keep in mind the conversions won’t register instantly, there might be a delay. Plus, be sure that your Ads are receiving enough traffic. If your ads are not getting sufficient clicks, then there might not be enough data for conversions to show up.
Finally, it could be that users are blocking Google Analytics or ad tracking, or that your site has issues with cookies.
If you can provide the specifics of your situation, it would be easier to provide a more accurate solution.
If nothing helps, it’s recommended to hire a professional who specializes in Google Ads conversions to troubleshoot the issue in detail.
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