Trouble with GTM Ecommerce Conversion Tracking in GA4

[Logan]

Hey there! It looks to me like the trigger is waiting for a add_to_cart datalayer event. What this means is that you need your developer to create a datalayer event with the ecommerce item when a user successfully performs an add_to_cart event. There are useful details about all ecommerce events and their datalayers on the Google Developers site [here](https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtm).

To give you a sense of your progress, you’ve already done half the job – you’ve set up the Google Tag Manager to GA4, and it’s now just waiting for the datalayer from the developer.

Here’s an image that might help you grasp the overall process of tracking:

In this image, the green part is what you’ve already completed. Now it’s a matter of you exploring the following:

A. Has your developer implemented the Datalayer code? If yes, is there anyone who could verify it? B. Or perhaps your developer didn’t quite understand the concept and purpose of the Datalayer code, in which case, they might need to revise when the code needs to be triggered.

Overall, it seems like you’re on the right track, just a few more steps to go!

[Jack]

It looks like your issue may be related to the trigger setup. I would suggest you double-check it. The trigger settings should be correctly configured to fire on the appropriate event or page, make sure the eCommerce transaction data is accessible when the tag fires. Another point could be the Data Layer configuration, ensure it’s set up properly and providing the correct transaction details. Most of the time, if a tag isn’t firing, it’s one of these two things.