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Segment GA4 conversions based on associated events
Hey there, I understand that you’re using Google Analytics 4 to track different events on your website and you’re treating some of them as conversions because they’re more important. It seems like these conversion events occur at varied stages of the user journey, and you’d like to analyze them as separate conversions due to their different costs and returns. I can understand how it can be limiting to only be able to see the total number of conversions in reports, like in Data Studio or Google Ads UI, rather than being able to view each conversion event individually. I was wondering, do you know if it’s possible to use GA4 and Data Studio to either break down the reports by specific conversions instead of just the total number, or to split reports by events instead of aggregating all conversion events? You’re right, it does feel like the report customization and data analysis in GA4 is somewhat limited compared to previous versions. Thanks!
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2 Replies
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Yes, it’s possible! In Google Data Studio, you can absolutely create custom reports to break down your data by specific conversions or events. Actually, this flexibility is one of the benefits of Data Studio. So, don’t worry—while GA4 has some changes from the older versions, you can still dig deep and get the detailed info you need.
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Yes, it is possible to use GA4 and Data Studio to break down reports by specific conversions. In Google Analytics 4 reports, you can analyze each individual event in the event count metrics. This allows you to observe the different conversion events in separate reports, instead of just seeing the total sum in one place. Similarly, in Data Studio, you can also split reports by events to avoid aggregating all conversion events. Steps include connecting with your GA4 property and choosing the desired events for separate analysis. Keep in mind, understanding the details of these features requires a certain level of familiarity with both tools. It might not provide as much detailed customization as previous versions and might necessitate extra time to adjust to the new functionalities for mastering the analysis process. But, it’s worth mentioning that Google is constantly working on updates and improvements to make GA4 more user-friendly and versatile.
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