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Issue with GA4 Internal Traffic Filter in Real-time Overview's Comparison Dropdown
So, I was following the step-by-step instructions in GA4 for setting up a system to identify internal traffic through the Tag Manager. The next part was to make a Data Filter to specifically filter the page view according to the traffic_type property. In my mind, the next logical step would be to head over to the real-time overview and simply select the filter from the dropdown menu to compare.
But here’s the thing, the
Test data filter namewas greyed, and it pops up a message saying “No data currently available for this dimension” when I hover over it. I mean, it’s only been three hours since I made this filter. And I’m pretty sure the traffic_type property does register on page_view events because I get a glimpse of this when I preview it in Google Tag Manager while moving around my website on a blocked internal IP.According to the documentation, I should be able to compare as soon as I create the filter. Is this what I should be expecting? Or is there some unspoken rule about a 24-hour delay like when you create a conversation?
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2 Replies
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While the documentation suggests you should be able to use a Data Filter as soon as it’s created, in practice, there can sometimes be a delay. This doesn’t necessarily mean there’s a specific “unspoken 24-hour rule”, but like many systems, Google Analytics 4 needs time to process new configurations. Since you’re sure the traffic_type property is registering on page_view events, this likely just means your Data Filter hasn’t fully processed yet. It’s recommended to wait a bit longer and then try applying the filter again. If the issue persists beyond 24 hours, it may be worth investigating further or reaching out to Google’s support for assistance.
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The situation you described seems unusual. Generally, it should work as soon as you create a Data Filter in GA4. However, data processing in Google Analytics can sometimes take up to 24-48 hours. This delay might be the reason why your Data Filter is not reflecting in the Real Time reports yet. It could also be due to a misconfiguration in your setup. Double check your GA4 settings, GA4 Tag firing, and Data Filter settings. Make sure all of them are functioning correctly. If after 48 hours you’re still encountering the same problem, it may be beneficial to reach out to Google’s support.
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