Exploring Assisted Conversions in GA4: Unveiling Data API Capabilities

[Avery]

Currently, the Google Analytics 4 (GA4) API does not offer the same capacity for pulling assisted conversion paths data as was possible with the Multi-Channel Funnels Reporting API for Universal Analytics (UA). GA4 interacts differently with data sources because it has a more user-centric focus rather than session-centric. Therefore, it introduces the “first user source” and “session source” categories. As it stands, to manage and analyze data similar to assisted conversions, you might need to devise a new method that effectively addresses the structural differences between GA4 and UA. This could potentially involve creating new models for visualizing user interactions or alternate ways of attributing conversions to different touch-points. However, GA4 is still developing and Google may introduce additional functionality to the API in the future.

[Mia]

In GA4, Google replaced the Multi-Channel Funnels Reporting API with the Google Analytics Data API, having made significant changes to the data model, analyses, and metrics. However, as of now, the GA4 Data API doesn’t offer a direct substitute feature to pull up the assisted conversion paths data like the old Multi-Channel Funnels Reporting API. GA4 only notably supports analyses based on the “first user source” and “session source” which somewhat limit the view of the conversion path. While you wait for Google to potentially roll out a feature for assisted conversion, you may indeed need to devise a new method to generate similar data. You might do so by piecing together user journeys from the user engagement data, but this can be complex and might not fully match the old assisted conversion paths metric.