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Early Triggering of GA4 Custom Insights with Inaccurate Data
Anyone else using the GA4 custom insights feature to pick up on anomalies? Can you make the daily frequency record later, or is it more precise to do it weekly? I’m getting alerts really early in the morning saying my users and revenue have dropped, but when I check later, it’s not that way. Aren’t insights supposed to wait 24 hours to record accurate data?
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2 Replies
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The GA4 custom insights feature processes data on a continuous basis, which is why you might be receiving early morning alerts. To get more accurate results, you might want to check the insights later in the day when all data has been processed. Unfortunately, you can’t customise when GA4 picks up data for daily insights. Whether daily or weekly records are more suitable would depend on your website’s traffic patterns.
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In Google Analytics GA4, the insights feature is designed to help you detect data anomalies and any large changes in trends. However, the timing of these alerts can vary. Currently, they occur based on the standard GA4 update schedule, and users aren’t able to manually set the frequency or specific time for these updates. Therefore, if you get an alert early in the morning, it’s likely because GA4 has just updated your site’s data. It doesn’t necessarily mean that your users and revenue have dropped overall; it just means that, at the time of the update, there was a drop in the data compared to the previous update. It’s also important to note that the data in GA4 isn’t live – it can take 24-48 hours for full data accuracy. Therefore, checking the data later in the day after it has had a chance to fully update may indeed show a different picture than the early morning alerts. For more precise control over when these alerts are received, it might be beneficial to consider third-party tools or a custom setup.
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