Creating Page Value in GA4: Metrics Translation Process

[George]

In Google Analytics 4 (GA4), there’s not a direct equivalent of the ‘Page Value’ metric from Universal Analytics (UA), as GA4 introduces an event-based model which is distinctly different from UA’s session-based model. However, you can create similar measurements using the ‘Engagement per screen’ metrics.

In GA4, you can define your own events and event parameters. So, you can configure it to measure specific engagement or conversions that you’d like to track for each page, like clicks on links, form submissions, or time spent per page. Additionally, GA4’s improved AI can also provide valuable insights into user behavior on your site.

It’s also worth noting that you can use BigQuery with GA4, which lets you build custom metrics based on raw data from your website traffic. Remember that migrating from UA to GA4 may necessitate a change in the way you measure and interpret your data. It’s best to become familiar with how GA4 uses an event-based measurement model to get the most out of your analysis.

[Anthony]

In Google Analytics 4 (GA4), the same functionality as the “Page Value” in Universal Analytics does not exist explicitly. However, you can replicate similar metrics using different methods. One approach is leveraging the “Engagement Per Session” metric that gives details about the user engagement with a specific page during a session. Another approach involves using “Event Value” to track the value of individual events apart from eCommerce transactions. GA4 is heavily focused on event tracking, so you may need to define the key actions or ‘events’ you would want to track on the page to evaluate its effectiveness or contribution towards your goals. This may involve some amount of custom event setup. Additionally, importing GA4 data into BigQuery (given it’s free for all properties now) and using SQL to conduct your analysis could also be a way to achieve the same sort of insights you got from Page Value. This migration from UA to GA4 may need a new analytical approach due to the complete redesign of the system. Therefore, it might require some time to adjust to this new protocol.