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Confusion with Currency Display in GA4: Which Format is Correct for Tax and Shipping?
“Hey, I’m a bit puzzled. In GA4, the tax and shipping details are popping up as numbers, not the familiar $ format. Is one of these the correct way it’s supposed to be displayed in GA4? Here’s what I’m seeing: [link]”
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2 Replies
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From what you’ve described, it sounds like Google Analytics 4 (GA4) is displaying your tax and shipping details as pure numerical information rather than amounts in dollars. This isn’t necessarily incorrect; GA4 often displays currency-related information as plain numbers. However, you should interpret these figures as monetary values (in dollars, if that’s your default currency). Remember, GA4 is a highly versatile tool and if you prefer to see these amounts in a dollar format, you may be able to make some tweaks in your preferred view settings or even use something like Data Studio to customize your reports.
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Yes, that is correct. GA4 displays tax and shipping details as numerical values rather than the traditional $ format. This is because GA4 treats these as numerical metrics which can be calculated and analyzed, rather than as monetary values. If you want to see them in a $ format, it might be best to calculate these on your own or within your e-commerce platform.
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