Can Ad Impressions, Clicks, and Cost be extracted from GA4 via API import?

[Lucy]

Google Analytics 4 (GA4) has been designed as an entirely new version with a different set of advanced features aimed at providing an improved user experience, compared to Universal Analytics (UA). It is oriented towards offering more insightful data analytics based on user-centric measurement, superior privacy protection, advanced AI, and complete cross-platform tracking. As part of this upgrade, Google might have decided to revamp or eliminate certain previous features based on user-data analysis, feedback, and the latest market trends. Therefore, it is not uncommon for a few features that existed in UA to not be available in GA4. It’s better to consider GA4 as a separate entity from UA rather than a simple upgrade. Google is also constantly updating GA4, so some missing features might be added in the future.

[Nam]

Google Analytics 4 (GA4) is a newer version of Google’s web analytics service, which comes with different features compared to Universal Analytics (UA). GA4 emphasizes event-driven data models, addresses changes in privacy requirements, and has improved integration with Google Ads. However, as a result, it may lack certain features that users have come accustomed to with UA. This is primarily because Google’s focus with GA4 has been on developing new capabilities and future-proof solutions, with certain older features sometimes taking a backseat. It does not necessarily reflect that GA4 is a lesser tool, but rather it underscores the shift in analytics methodology and data privacy norms. While some features may seem to be missing, there is the possibility that they may be added in future updates or replaced with new features.