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Analyzing User Pathways in GA4: Understanding Website Navigation Sequences
Hey, I’m playing around with a website that’s got Google Analytics 4 onboard. I’m kind of curious as to the route users take when they’re clicking around. Like, say a user hits up the homepage, swings by the resource page, and then checks out the career page. That would look something like this:
home page 1 career career 3 resource resource 2I want to see what’s the standard path like for most users. I was wondering if there’s any off-the-shelf dimension or something that I could take a look at to get this info? Thanks!
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2 Replies
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Hey there! What you’re looking to do is totally doable in GA4. It’s all about creating a “multi-step funnel.” Here’s how you can do that:
Start off with your homepage and then just add the other pages (like the resource page and the career page, using your example) as steps in the funnel.
Now, to actually make this happen, take a look to the left of your GA4 screen. You’ll see a menu, and in there you should see an ‘Explore’ option. Click that and then spot the ‘Funnel Exploration’ option and click on that.
Once you’re there, you’ll find a ‘Steps’ section where you can set up each page of your site as a step in your funnel. That’s it! Now you can track the path your users are taking on your site.
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Currently, Google Analytics 4 does not have a built-in report that readily shows user flow or pathing like the previous versions did. However, you can make use of the ‘Events’ and ‘User Explorer’ sections to track individual events and user interactions. You could also leverage the BigQuery export feature to dig deeper into the data and create a more customized view of your users’ journey. Keep in mind though, this may require some level of familiarity with SQL or programming. The Google team also continues to add new features to GA4, and they might add this feature in the future.
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