Google Analytics 4 Masterclass: data-driven business growth

Manan · 27 June 2023

This course is for analytics professionals, digital marketing enthusiasts, and business owners. It aims to enhance your understanding of GA4 and meet your specific needs. We will guide you through the learning journey gradually, providing downloadable reference cards, videos, and text lessons to help you build a solid foundation.

Throughout the course, we will focus on the key theme of Business Growth. We will explore how GA4 can support acquisition and marketing strategies, conduct effective search analysis, and drive conversions. 

In this course, we’ll explore hands-on analysis, business scenarios, and practical examples, enabling you to proficiently use GA4. By the end of this course, you will be equipped with the expertise to harness the full potential of GA4, transforming raw data into meaningful insights and creating real value for business growth.

Our journey will begin with the basics, starting with understanding the evolution of GA4, its audience, and how it differs from UA. We’ll dive into the interface of GA4 and discover its key capabilities.

Next, we will proceed to the GA4 setup. We will discuss the installation and configuration of GA4, with a specific focus on setting up properties and sub-properties. This section will thoroughly examine audience setup, enabling you to proficiently target and analyze your audience in GA4.

In the Reporting segment of the course, we’ll explore the Reporting and Analysis hub of GA4, gaining a deeper understanding of the analysis techniques available. These tools are essential for data analysis and interpretation, and we’ll ensure you’re proficient in using them.

55 videos

29 Reference cards

13 Handouts

Course Content

Getting Started

Google Analytics 4 Ecosystem
GA4 Setup
Navigating the GA4 Interface
Audiences in GA4
Reporting in GA4
Explore Analysis in GA4
Customer Acquisition with GA4
Engagement Reports
Monetization Reports
Retention Reports
Debug Mode in GA4

About Instructor


1 Course