No sweat! This delay you’re experiencing with Google Analytics 4 is totally normal. Even if your data looks immediate in real-time reports or DebugView, GA typically takes a bit to process the data before showing it in reports. For the Reports Snapshot and Explore reports, you might be looking at a delay of anywhere from 1-4 to 24-48 hours respectively.

When you’re debugging, keep this delay in mind and factor it into your process. It’s a good idea to check incoming events in DebugView first and make sure your events are being associated correctly. Long story short, you’ll need to be a little patient and expect up to a 48-hour delay for the most accurate results.

It’s all part of how GA4 works – user behavior insights are worth the wait, right? Here’s a [help doc](https://support.google.com/analytics/answer/9333790?hl=en#:%7E:text=Many%20of%20your%20reports%20and,your%20website%20or%20app%20successfully.) related to GA4 and another doc on [data freshness](https://support.google.com/analytics/answer/11198161?hl=en). They’re not super explicit about what types of reports or features have different delays, but they give a pretty good overview. Keep up the good work!