Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Tracking External Site Link Clicks with Google Tag Manager and G4A: A Comprehensive Guide › Reply To: Tracking External Site Link Clicks with Google Tag Manager and G4A: A Comprehensive Guide
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Sure, if you’ve got access to the back-end where you’re adding the link, you might want to consider using Google’s data layer to track an event instead of redirects. Essentially it means you listen for when the link is clicked and then track that click event. You can use this to record when the link was clicked, where the click came from, and other stuff that might be useful. This way, you’re effectively designing that new link to take care of your tracking before sending the user to the next page, as you mentioned wanting to do. Here’s to happy tracking!