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Multiple 'begin_checkout' events detected in GA4 without GTM tag
Yo, I got an issue I need help with. I’m seeing this ‘begin_checkout’ event pop up twice from just one button click in GA4 debug view. My site is a WordPress one using Woocommerce with the GA Google Analytics plugin. Now, I heard GTM tags commonly cause this problem, but the thing is, my site doesn’t have any active GTM tags. I’m kinda stumped on other options to try out. I’m an analyst, not a techie, so any heavy technical stuff I’ll have to pass on to my client. Any help would be cool!
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2 Replies
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There could be a few different reasons for the ‘begin_checkout’ event appearing twice. One common reason is if you have the Google Analytics code installed in two different places on your website. Since you’re using a GA plugin, it’s also installing the GA code. Therefore, you have to make sure that it’s not hard-coded somewhere else in your site’s header or footer (through a theme option or another plugin).
Another possibility could be conflicting plugins. Sometimes, different plugins may use similar methods to track the same event, which results in duplications. Check to see if any other analytics or tracking plugins could be causing the duplication. Deactivate them one by one to pinpoint any potential cause.
These fixes aren’t too technical and could potentially correct the issue. However, if the problem is still there, I’m afraid more detailed technical investigation might be required, which should probably be done by someone with web development expertise. They may need to check the actual site’s JavaScript code and see what’s triggering the ‘begin_checkout’ event. It’s also possible that there’s some obscure bug or issue specific to GA4. I advise passing these possibilities to your web developer client if it’s still not resolved after initial checks.
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Sure, I can help you with that. Although the Google Tag Manager (GTM) is one common cause of this issue, it could potentially be caused by several other factors as well. It’s possible that there may be some sort of caching that’s causing the event to fire twice, especially if you’re using a caching plugin on your site. I would try clearing any caching plugins that you’re using and see if the issue persists after that. You also could be having an issue with the theme or another plugin causing a conflict. To isolate this, you could try disabling other plugins briefly to see if the double ‘begin_checkout’ events stop firing.
It’s also important to take into consideration that the way in which Google Analytics events are set up may cause such an issue. For instance, they might be triggered both when the checkout button visibility changes, and when it is clicked. This may require having a developer take a look at the JavaScript related to the event triggering.
I would recommend sharing these possible scenarios with your client for them to investigate further and potentially consult with a developer if needed. If nothing else works, it’s also possible to use the Measurement Protocol API to manually remove duplicates, although this would be a more technical and complex approach.
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