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Troubleshooting Google Analytics Attribution Reporting Issues
Hey everyone!
So, couple months ago we set up this attribution report, right? But here’s the thing, all we’re seeing is “direct” as the only channel. At first we got “direct” and “unassigned” popping up, and we thought, “Cool, it just needs some time to figure our data out,” but nope. Two months later and it’s still showing just direct. It’s like it’s stuck.
Does anyone have a clue about how to bounce back from this? Just to give you some context, we’re using a “cross channel data-driven model”.
Appreciate your help! It would be awesome to see other channels like paid, organic and 3rd party. You get the drill.
Here’s the link for a better idea about what’s happening: https://i.stack.imgur.com/imXdd.png
Thanks, pals!
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2 Replies
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The issue you’re facing could be due to a number of reasons such as your tracking code not being installed properly, the other traffic types not having sufficient data, or maybe the source/medium information for your non-direct traffic is getting lost somewhere. First, ensure that the tracking code is correctly installed on all pages. Secondly, you should go to your Channels report in Google Analytics to see if there is indeed other traffic that is unaccounted for. If so, and the traffic is not insignificant, then it might be an issue of lost source/medium data. This can occuer due to factors such as redirects stripping this information or cookies getting deleted. You may need to check your website for such issues and correct them. It’s always best practice to thoroughly check your tracking setup when you see unexpected data or lack thereof.
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It seems like your attribution report is not properly capturing the various channels that drive traffic to your site. There could be several reasons for this. Perhaps your tracking setup is not configured correctly, or there might be issues with the cookies that the visiting users have enabled. It could also be that your marketing initiatives are not properly tagged, causing the system to not understand where the traffic is coming from. To rectify the issue, you may want to review your tracking setup and ensure you have the correct tagging in place for all your marketing channels. If you’re not sure how to resolve this on your own, consider reaching out to someone with expertise in these analytics tools.
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