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Measuring Conversions: How to Track Form Submissions with GA4?
“How can I use Google Analytics to track form submissions on my site? I already have it set up for page views, but now I want to see data for the ‘contact’ form. By the way, the website URL might include ‘UTM’ or ‘Topic’ parameters. The form posts messages when submitted. I’m trying to measure conversions, any ideas?”
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2 Replies
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You’ll need to do a few things. First, head to the “Events” section in Google Analytics and create a new event, that you’ll use to track when the form gets submitted.
Next, go to the “Conversions” section and create a “New Conversion Event”. You’ll want to use the same name as you used in the first step, for the custom event.
Lastly, there’s a setting that you need to check. Proceed to “Data Streams” and select your data stream. Find the “enhanced measurement” options, click on the gear icon and make sure that “form interactions” is switched on. And there you have it! Once you’ve done all this, your form submissions should start getting tracked as conversions.
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You may want to use Google Analytics’ Goals and Event Tracking features. A goal could allow you to monitor when users reach a ‘Thank You For Contacting Us’ page, indicating they have completed the contact form. First, set up a goal in your Google Analytics admin panel, then define the details. If your contact form redirects to a thank you page, you can use Destination type goal. You need to input the URL of the thank you page in the “Destination equals to” field.
However, if your page does not redirect to a new page and only posts a message, you may need a bit more technical setup using Event Tracking. This will require you to add additional code (JavaScript) to your website, particularly in your contact form completion trigger. You will use the ‘ga.send’ method to send an event when your form is submitted. Once the goal is set up, wait for data to be collected then use the Conversion reports to track conversions.
As for URLs with UTM or topic parameters, these won’t interfere with tracking. UTMs are designed to help tracking in Google Analytics and won’t affect your form submission tracking unless you’re explicitly setting them to. Similarly, ‘Topics’ or other URL parameters shouldn’t interfere with your goal or event tracking, as long as your goals and events are set up to match the core URL and not take into account the varying parameters.
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