It sounds like you’re observing persistent data between events, when you’re aiming to have specific data for each event. Google Tag Manager’s dataLayer is designed to persist data across multiple events, so it’s the expected behavior. However, if you only want specific data with each push, consider creating a new object each time you push to the dataLayer. The dataLayer doesn’t automatically clear itself after each event, so data from prior pushes continues to be present unless overwritten. So, instead of reset, which erases everything, this approach would help you retain the information you want. The trick is to treat each dataLayer.push() as its own unique event with its own unique data, and be deliberate with the data you push each time.