Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › Resolving GA4 Issue: Duplicate Page View Counts on Initial User Visits › Reply To: Resolving GA4 Issue: Duplicate Page View Counts on Initial User Visits
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The issue you’re experiencing might be brought on by Google Analytics 4’s tracking of ‘history change’ events. This is a feature primarily introduced for SPAs (Single Page Applications). However, it’s known for not always working as smoothly as planned. I have a solution that you can try. Simply turn off this option. You can find it under ‘Admin’ and then go to ‘Stream’, ‘Enhanced Measurement Settings’ and ‘Show Advanced Settings’. This might resolve the odd event counting you’re encountering.