Google Analytics 4
Google Analytics 4

Learn business growth with Google Analytics 4 › Forums › Google Analytics 4 › What could be causing the discrepancy in results between adMatchedQuery in UA and sessionGoogleAdsQuery in GA4? › Reply To: What could be causing the discrepancy in results between adMatchedQuery in UA and sessionGoogleAdsQuery in GA4?

  • Finley

    Member
    28 December 2022 at 4:22 pm

    The disparate number of results you’re seeing between adMatchedQuery for UA (Universal Analytics) and sessionGoogleAdsQuery for GA4 (Google Analytics 4) could potentially be due to various factors. One key reason could be a difference in the time range that has been selected for these queries. Another reason could be because GA4 doesn’t use the session model like UA does, so they might be counting or categorizing queries differently. Furthermore, the difference could be in the source, meaning GA4 might be collecting and showing more data from broader channels compared to UA. It’s also worth making sure that the same filters and parameters are being applied in both cases to ensure an accurate comparison. Lastly, do note that GA4 is much newer than UA, hence there might be discrepancies due to system updates or differences in data processing.