So, just to put it out there, the ‘Elapsed Time’ we’re talking about here is actually a total, not an average. Meaning, each time a user moves from step 1 to step 2 in the funnel, that time gets piled up, not averaged out. I’ve tried finding a way to check the average or median of Elapsed Time but came up with nothing, which is a bummer since I… Read more

Check this out, mates. We have a handy dandy gtm-tag known as article_read which holds bits and pieces like news_id, article_title, another news_id, and what not.

So, here’s what I’m wondering. How do we include a whole list of categories within this article_read-tag?

The options for categories are all over the board:
Electricity, Refrigeration, Sa…

Read more

Sure, let’s break it down into a discussion:

Let’s say you want to create a sneak peak link from your website that secretly tracks clicks before whisking users to their intended destination. To do that, you’ll need Google Tag Manager (GTM).

Here’s a simple step-by-step guide:

1. First, you need to establish a new URL variable in GTM that checks… Read more

No, you can’t pull a user’s GCLID (Google Click Identifier) using Measurement Protocol. The Measurement Protocol is primarily designed for sending data to Google Analytics, not retrieving it. It doesn’t provide a specific parameter for accessing the GCLID. GCLID is mostly used in Google Ads for auto-tagging and tracking the effectiveness of… Read more

Hey there,

I’m working with BigQuery GA4 export at the moment and there’s a small hiccup that I can’t seem to get past. I need to extract a couple of string values from it using a very specific table structure.

Here’s what the structure should look like:

The event name, event key, string value for event parameters, and an integer value for… Read more

Hey there! Great job in correctly setting up the GA4 tag and enabling the linking between the domains for GA4. However, it seems that you’re facing an issue because GA4 adds the _gl parameter necessary for cross-domain tracking to link elements. Your “Aplicar Ahora” button isn’t recognized as a link by GA4 because it’s not a link element, which is… Read more

It sounds like you’re in a bit of a tight spot! Honestly, if you use one GTM container and add a condition to check for GDPR specific domains, you should be fine. This will eliminate any inaccuracies and make your life easier, as updating would only need to be done in one place. The consultant might be extra cautious, but adding unnecessary… Read more

In Google Analytics 4 (GA4), custom parameters get attached to events to which they are relevant, but can appear within other events too. Essentially, when you generate custom definitions for any parameters in GA4, you’re making these parameters universal and they can appear across different events, even when they’re not directly associated with… Read more

“Why does my query pull in all distinct event counts for 3 events show missing campaigns in Looker compared to GA4? I’m using this that identifies campaign name, source, and medium, but I’m wondering if the issue is the unique count because GA4 counts every instance, even duplicates. How can I get accurate, unique counts here?”