Have you noticed that GA4 seems to be showing the purchase revenue as being less than the event value?

I’ve seen a few orders on GA4 come through with a purchase revenue that just doesn’t match up to the event value. It’s weird because I went back and reordered these orders the other day and everything went smoothly. Somehow the issue just isn’t…

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Hey there! So, I’ve been looking into moving from analytics.js to gtag.js recently. I’ve noticed my JavaScript code has some GTM stuff in it. See here:

ga('require', 'OPT_XXXXXXX');
ga('require', 'GTM-XXXXXXX');

So, here’s my puzzle – how do I swing implementing GTM when I’m working with Google Analytic V4’s gtag.js?

Hey there,

So let me make sure I got this right. You’re checking the number of times different brands got added to the cart in GA4, correct? And you’re using BigQuery to get this information for each day.

You want your result to look something like this right?

– 2022-05-01, add_to_cart, Nike, 42
– 2022-05-01, add_to_cart, Adidas, 32
-… Read more

That little exclamation mark in Google Analytics 4 is a data warning indicator. It’s letting you know that there is a significant data discrepancy or issue within that specific report. This could be due to a number of reasons like tracking errors, big changes in website traffic, or issues with data collection. You should investigate further to… Read more

Sure thing! While the v1 Beta API deprecates some of the features synonymous with the older Google Analytics API, including the ability to use ‘segments’, it does introduce some powerful new features that might help you out: Filters and Cohorts. The use of the ‘filters’ parameter can essentially recreate much of the ‘segment’ functionality. You… Read more

Connecting refund data back to the original order using the Measurement protocol in GA4 can indeed be tricky, especially considering that refunds often occur beyond the 3-day window. But, there’s a way around it. The timestamp_micros key is actually optional. So, if the 3-day window doesn’t work for you, you can just omit it. Your refund will then… Read more

It seems there’s a discrepancy between having the GA4 event “ids2_verify_email” show up when you’re testing it and not when it’s run live. This could be due to a few reasons. For instance, users might have JavaScript disabled and hence the Google Tag Manager code isn’t running on their end. It’s also possible that there’s an error in the custom… Read more