I need a little help to send conversion reports from gtag on my server back to Google Ads. Currently, I’m reporting events from gtag back to Google Analytics 4 using a unique userId (that I generate in my database for each user). Here’s what my code looks like:

    let data = {
        client_id: this.getDeviceId(),
        user_id: this.userId,…

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I completely understand your concern. The behavior you’ve described does indeed seem strange, especially given the wording on the Insights creation page. While ensuring every team member has the “Viewer” permission at property level might work, it’s not the most scalable solution. The symptoms do point towards ‘inheritance’ permissions possibly… Read more

Sure, so essentially the error you’re seeing is because the ID you’re getting from Firebase isn’t in the right format. The ID should be a 32-digit hex number, but the one you have is only 22 digits.

So, what you can do is firstly, in Firebase, allow streaming into BigQuery tables. Find the app_instance_id or client_id there – they’re under… Read more

I’m tracking my site’s data through GA4, and while I can see user numbers and all the audience activity, the conversion numbers and revenue aren’t showing up correctly. Despite using GTM tags correctly and seeing everything fire off during testing, I’ve got this glitch where a single test triggers 17 conversions at once! Even though the revenue…

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Hey guys, I’m just trying to get my head around the Google Analytics 4 integration with a .pug template file. You see, this coding thing, including Google Analytics, is all very new to me, so I reckon there’s a chance I’ve missed something glaringly obvious, but the mistake is eluding me for now.

I’ve been doing my homework and stumbled upon this…

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Yes, your understanding is correct. You’re trying to use a multi-condition CASE statement in BigQuery to categorize traffic sources for your GA4 data. In specific scenarios where utm tags aren’t present, you’re looking to designate the utm_medium as ‘organic’ and the utm_source as the referral site. You’re curious if this CASE statement approach… Read more

It turns out that patience was key here—two days later, BigQuery finally decided to connect to GA4 without any additional changes on my end. It seems that the setup process can take a few days and unfortunately, there’s no feedback mechanism in place to keep you informed while you wait.