Yes, it is true that Safari’s Intelligent Tracking Prevention (ITP) can interfere with Google Analytics because it limits the use of third-party cookies, which are crucial in tracking user behavior. Unfortunately, there’s no easy fix for this considering the restrictions placed by Safari, but some workarounds have been suggested within the… Read more

It’s important to distinguish between Google Analytics (the service) and the google-api-php-client (the client library to access Google APIs). The notice you found is about the retirement of Universal Analytics properties in Google Analytics, not about the PHP client library. The client library is just a way to interact with Google’s APIs,… Read more

Hey, could use your help with setting up a custom event tracking for Android and IOS. We’re currently using Firebase SDK for data gathering and sharing the info with stakeholders. Specifically, I’m trying to trace the number of clicks each menu item gets. I tried using dynamic link code, but that ended up being a dead end. Any ideas on how I can…

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Sure! So, essentially, you are trying to measure the effectiveness of your Google Ads by reporting certain user actions (like purchases), also known as conversions, back to Google Ads. You’re already tracking these actions in Google Analytics 4 and you’re looking to connect them back to the individual users and the ads they interacted with. To do… Read more

Hey, no sweat. We’ve got the fix you need. You just need to put the “session_id” inside the “params” array in the event.

Like in this example. It shows you just how your measurement protocol event data should look:

{
 "timestamp_micros": "1664522406546590",
 "non_personalized_ads": false,
 "events": [
  {
   "name": "purchase_balance_top_up",…

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“Hey folks! Need a little help here. I’ve got a GA Reporting API V4 Python script I’ve been using to authenticate my report pulls. Now though, I’m trying to redo this thing to authenticate the GA4 API. I’m running into this error that says ‘Authorized user info was not in the expected format, missing fields refresh_token, client_secret.’ I can’t… Read more

Hey, so I’m having a little hiccup with Funnel Explorations when the user_id is in play. You can take a look at the screenshots to see how the user counts differ. According to Google Support, the Funnel Exploration doesn’t show any events where a user_id is involved and I assume it’s because they use “TVF” and “Gaia” events but leave out the…

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It sounds like Google’s API is not giving the right permissions to properties created through your script. You might be facing a permissions propagation delay, or maybe there’s a bug with the property creation script. A good approach could be comparing detailed settings of a manually created working property and a script-created property, to see… Read more

Hi Tom,

If you’ve completed all those checks and the set up process was identical to the other successful sites, I’m thinking it might be an issue of data processing time on Google’s end. Usually, events sent to Google Analytics 4 (GA4) should appear almost immediately in the debug view and in the Realtime report. However, owing to different… Read more