Sure thing! Although the Analytics Data API is excellent for drawing data from your GA4 properties, it’s not designed for management tasks. For admin work, you’ll want to look at the Admin API. Specifically, to code a property, you can use the properties.create method. Similarly, to set up a webstream, the properties.dataStreams.create method will… Read more

It sounds like it could be a sharding issue. Google BigQuery automatically creates a new shard (or table) each day for GA4 data, and this might be why you’re seeing the data split into separate tables. To view all your data as one singular table, you should use a wildcard to query across all the “events_” tables. It should look something like… Read more

Is there an alternate way to pull up the assisted conversion paths data from GA4 using the API, similar to how it was done in the Multi-Channel Funnels Reporting API for UA? And given that GA4 limits us to “first user source” and “session source”, do I need to devise a new method to generate the same data?

Hey there! I’m trying to get a grip on using google analytics, gtag and gtm scripts and it’s proving to be a real head-scratcher. Let me walk you through what I’ve done so far.

I’ve got this partytown snippet generated in webpack, with some debug utility and fields to forward certain types of data. I also have a bit where I’m setting up proxy… Read more

Yo, there’s something that’s been messing with my head for a bit. Almost all of my conversion events (90%) in GA4 get slapped with ‘Unassigned’ and the source/medium ends up as ‘not set’. Check out this GA4 Report.

Weird thing is, it’s only happening with 2 of my GA4 accounts. So is this ’cause there’s something off with how the website dishes… Read more

You’ll need to look for the ‘ad_revenue’ event in GA4 for ad revenue details. However, GA4 doesn’t natively capture this data, so you might integrate it with a third-party tool. LTV revenue returning NULL might be due to the tool not capturing or processing this data right now.

In Google Analytics 4, viewing traffic sources for a particular page is not as straightforward as it was in the previous versions, but it is possible. Using the ‘Compare’ feature along with custom dimensions can help derive the required information. First, it’s advisable to create a new custom dimension if you haven’t yet, named “Page path and… Read more