In Google Analytics 4, you can’t directly substitute _gaq.push(['_setDomainName', '']) as this belongs to the old Universal Analytics tag method. The domain setting is managed by “cookie_domain” which auto-configures itself in the gtag setup. When you migrate to GA4, you are shifting to an event-based model and much of the configuration that was… Read more

The issue you’re encountering with GA4, where long numbers are being displayed in an exponential format, likely stems from the way JavaScript handles large numbers. JavaScript uses floating-point arithmetic which is not suited for large integers and as a result, very large numbers often result in scientific notation when handled by JavaScript.… Read more

My current aim is to sort out confusion with this audience data I have in GA4.

I’ve run into a bit of a snag. I linked my GA4 with BigQuery, but it seems like the audience data isn’t automatically getting transferred. I’ve already talked a bit about this issue over here: how to access audience data from Google Analytics 4 in BigQuery?

What I’m…

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So, I’ve been tinkering around with GTM DataLayer on one of our websites. I’ve set up a trigger that fires off a tag stuffed with dataLayer every time a particular button is clicked. Up to this point, everything is breezy – the trigger’s working like a charm.

When I mosey on over to the Preview mode in GTM, it’s all showing up exactly as it s…

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I’m having a bit of trouble figuring out how to make sure that, in my code, if a brand is not present in the admin, it shows up as blank and not as “undefined”. I tried adding a condition but it’s not quite working. Any advice on how to tweak my code?

The issue you’re facing seems to be related to your Google Tag Manager (GTM) trigger not properly recording the ids2_verify_email event in Google Analytics 4 (GA4). This event is supposed to trigger when a user verifies their email and visits a URL containing verify-email. However, despite getting actual traffic to these URLs, GA4 is not… Read more

While Google Tag Manager is a popular option, you can still track click links in GA4 by directly integrating custom event tracking into your website’s code. You can add an event listener for click actions tied to a phone number link and log these as custom events in GA4. Just make sure the linked phone number click is distinct and trackable as an… Read more

As Tony mentioned, it’s not best practice to use both GTM and gtag.js calls on the same page. It’s more effective to stick with GTM because it helps centralize all your analytics data – trying to use both can lead to complications like the one you’re experiencing. So, hanging on to your gtag() might actually be creating more tech debt in the long… Read more

In Google Analytics 4, you should be able to track activity and money from each group without setting up Content Groups. Instead, you can indeed use User-ID’s and a data layer to hand over the userId along with the customerGroup. Your proposal to use window.dataLayer.push is on point and would enable you to track these data effectively.

Each time… Read more