Without being able to view the image you’ve attached or examine your code, it’s a little bit difficult to figure out exactly what might be going wrong. However, usually, when trying to send custom events to Google Analytics, you would use the gtag.js library to send event data. Once this is done, you’d set up custom reports within Google Analytics… Read more

Hey there, looks like you didn’t define the dataLayer because it’s commented out, and I also see the gtag library isn’t loaded. Hmmm, isn’t app script executed in Node? Not too sure gtag.js plays well with Node. If it does, I’m still thinking we’d have issues with various dimensions.

You could try the [measurement… Read more

Yes, it does indeed seem like there’s a discrepancy between the data you’re seeing on GA4’s Traffic Acquisition: Session Source report and data from BigQuery. It’s important to remember that GA4 and BigQuery can handle data differently, even though they’re essentially examining the same underlying datasets.

Getting a unique list of the… Read more

Sadly, the solution isn’t as straightforward as switching on your Google signals. Even though your Google signals is active, the data it captures doesn’t get exported to BigQuery. According to Google Analytics 4 documentation “Google Analytics 4 exports event data associated with anonymous cookies to BigQuery”. Here’s the [li… Read more

Hey buddies! So I’m stuck in this serious jam and can’t seem to find a way out, the internet’s been no help either.

Long story short, I keep running into some issues whenever I attempt to use Firebase Events. More accurately,

I get hit with a ‘Network upload failed. Will retry later. SSLHandshakeException: CertPathValidatorException: Trust…

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You’re correct that GA4 is fundamentally different from Universal Analytics (UA). While UA is primarily session-based, GA4 is structured around event-based data, which changes how filtering and segmenting work. Unfortunately, as of now, GA4 does not have a direct substitute for UA’s segment feature that you use extensively. While it does have a f… Read more

So, I’m a bit confused. When someone logs into this one website, the client ID, affinity ID, and customer ID are showing up in the pageviews of GA4, but get this – it’s not using Google Tag Manager. How’s that happening? Just to note: I’ve been using the Omnibug extension for monitoring this. Also, I’ve tried many times to find any sort of tag in… Read more

Sure! The e-commerce tracking setup for Google Analytics 4 (GA4) using gtag.js library involves a series of steps. Firstly, ensure that your website is well configured with GA4 (which involves adding a snippet of GA4 tracking code on every webpage of your site).

For e-commerce tracking, you will need to send specific events that GA4 recognizes.… Read more

Could you help me understand what should be identified as a ‘select_item’ event? I’m uncertain because there seem to be three possible outcomes when an item within the ‘item_list’ is clicked on. These are: having the item immediately added to the ‘cart’, which triggers an ‘add_to_cart’ event; the browser getting redirected to the ‘product page’,… Read more

This issue may be due to the difference in the way GA4 and Universal Analytics (UA) qualify and classify traffic sources. GA4 is known to classify some traffic as direct that UA would have otherwise attributed to a different source. This could explain why there’s an increase in direct traffic, but a decrease in Google ads traffic. It’s likely not… Read more