It sounds like there might be a misunderstanding in interpreting Google Analytics GA4. Typically, “Engagement Time” is recorded in seconds which is the raw data sent from your app to Google Analytics. However, when you observe the it in your analytics console, it might default display to days for the sake of simplicity. This could potentially… Read more

In order to get extra dimensions in Google Analytics 4 (GA4) for platforms other than web or Android, you would need to set up custom dimensions. This involves sending custom parameters in your events that can be registered in GA4 as custom definitions. In the JSON message that you send for an event, you can include these custom parameters. For… Read more

Discrepancies between Google API numbers and dashboard data is common, often it’s because API includes more raw, real-time data before certain filters and adjustments are applied in other Google platforms. To verify if you’re querying the right field, cross-check with GA4’s documentation or Google’s API documentation.

As for the possibility of… Read more

Yes, in this scenario where all the steps are located on the same URL, GA4’s standard funnel may not give you the insight you need. Instead, you’ll have to use events to gather this information. For each step in the form, create a distinct event that fires when the user completes that part of the form. This way, you’ll be able to track each step… Read more

In this scenario, it seems like old properties from your previous event are recurring because you’re not setting these properties as null when they’re not in use. What you can do is while sending the data object include all properties, but for the ones that are not being used, just assign them as null. So when you’re sending ‘Zack’ and ‘Ryder’,… Read more

Hey all, I’m trying to figure something out and could do with a little help. I’m attempting to add GA4 analytics to a Chrome Extension through the Measurement Protocol (gtag).

I’ve been using this StackOverflow post as a guide, but it only covers Universal Analytics and not GA4, which uses a different protocol. Bit of a headache.

The exact code…

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Hey there – got a bit of a puzzle on my hands and was wondering if anyone’s found themselves in a similar situation before? So, here’s the lowdown: When I’m on GA4, and I’m looking at who’s accessing my application, I’m seeing this city, “91471,” pop up a lot. Seems a tad strange, right? I mean, last time I checked cities went by names, not… Read more

It seems like your trouble might be rooted in the connection between your Google Analytics 4 (GA4) and Universal Analytics (UA) properties. Double-check to ensure that your GA4 property is linked to your UA property.

Alternatively, it could be that your UA property lacks goals. If there aren’t any goals set up in your UA property, then there’s… Read more

Hey there, I’m a bit puzzled by something I’ve noticed on Google Analytics 4 (GA4) while I’m trying to track user data.

So here’s what’s going on. I’ve got three different user groups – UserGroup1, UserGroup2, and UserGroup3. When I take a look at the active users in each group individually, the numbers come up to 5, 4, and 2 respectively,… Read more

Yes, it would be best to prioritize updating your website’s core code to include the new G-XXXXX code; this is because Google plans to sunset the Universal Analytics (the UA-XXXX you’re referring to) and it’s being replaced by Google Analytics 4 (GA4). Even though your UA data is still flowing to GA4 for now, it’s not clear how long this support… Read more