In Google Analytics 4, the virtual pageviews are tracked as events instead of standard pageviews. When you fire a tag for virtual pageview in GA4, it will appear under the “Events” section instead of “Pages”. To find the virtual pageview under the “Events”, navigate to “Reports” > “Engagement” > “Events”. It should be listed there as an event. If… Read more

Unfortunately, historical data prior to connecting Google Analytics 4 (GA4) to BigQuery is not automatically available. BigQuery only starts collecting data from the point you set up the connection between both platforms. This means any historical data that existed before the connection was established will not be mirrored automatically in… Read more

Hey there, I’m in the middle of moving from UA to GA4 and I’ve noticed that the “Active users today” data I’m getting from the GA4 site/api isn’t lining up. At the moment, our properties which are compatible with GTM are reporting to both UA and GA4, so I thought I’d use one of these properties to illustrate my query.

Here are my current metrics…

Read more

“Hey folks! I’ve got a tricky situation here. We have this job application site where applicants are redirected to another platform to fill out their applications. In my old setup, I was able to keep track of submitted applications by triggering a pageview when an image tag loaded on the confirmation page.

To give you a picture, this is what my… Read more

Hey there, sounds like a puzzling situation but no worries, we’ve got this figured out. Technically, these bits of data like client ID, affinity ID, and customer ID can be picked up through something like gtag.js, a Javascript tagging framework. It’s a handy little tool that can send event data directly to Google Analytics 4 (GA4), and it doesn’t… Read more

“Hey, I’m struggling to find the Site Speed report from GA3 in GA4. I’ve tried to make a new report but couldn’t find a similar metric. I’ve even checked existing reports and experimented in the explore section. Any ideas?”

Oh, I feel you! I hit the same issue a few days ago with those stubborn incompatibilities in Google Analytics. The solution is actually simpler than it looks.

The tricky part here is that dimensions that bring in the query string – like our friend pagePathPlusQueryString – play nicely only with a select group of other dimensions and metrics.… Read more