The user is encountering an issue with Google Analytics 4 (GA4) while attempting to add it to their site without using Tag Manager. Despite everything running smoothly in the GA console’s debug view, when the site is live, only ‘page_view’ and ‘user_engagement’ events appear, omitting many others that otherwise show up. The user has also ensured… Read more

Hey there, I’m having a bit of a doozy. You see, I’ve got this script in the element on my webpage to do the job of tracking analytics with GA4 code, and that’s smooth sailing. But where I’m hitting a wall is trying to figure out how to give the new gtag.js script a spin in an external file. Any bright ideas?

For a wee bit of background, here’s…

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You can continue to use the ‘purchase’ event to track the products sales on your ‘shop.domain.org’. For the donations received on ‘give.domain.org’, stick with the custom ‘donate’ event. The reason your revenue or ‘value’ metrics might not be showing up on GA4 is because GA4 treats custom events a little differently. You will need to register… Read more

The discrepancy in the numbers might be because you’re looking at two different metrics in Google Analytics. While the ‘Events’ tab shows the total number of unique users who triggered the specific event (in this case, a purchase), the funnel analysis might be showing only those users who completed the entire user flow you’ve defined for your app… Read more

I remember we could track mailto clicks as conversions with the Google Tag Manager code and Universal Analytics property. But with Universal Analytics being sunsetted and Google Analytics 4 becoming the new default, I’m not sure if or how we can still do it. Do you know if it is still possible to track mailto clicks as conversions with Google…

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Sure thing! So you’ve got an event in your NextJS app, right? You’re using the GTM module and GA4 to track when this event happens – all standard practice. But something’s off: the event fires about 10 times more than it should. And when looking at the event data, all that changes is the ‘engagement_time_msec’ parameter.

Well, it seems like t… Read more

Certainly! Essentially, the two systems – Google Analytics 4 (GA4) and Google Tag Manager (GTM) – are somewhat independent and each has its own functionality. The ‘gtag.js’ and the ‘gtm.js’ files are two different libraries and they serve distinctive purposes, with the former being for GA4 and the latter being for GTM. When you use GTM, it… Read more

As it currently stands, there doesn’t appear to be an automated way through an API to set up GA4 properties and link them to UA properties, or to disable the automatic setup of GA4 properties. Google has yet to provide this capability via the API. The workaround is to manually configure everything from the Google Analytics UI for now. This might… Read more

Sadly, at the moment, there’s no Google-supported way to backfill the historical data from GA4 into BigQuery. You can’t pull full historical event-level data from the Analytics Data API currently. So for GA4, the BigQuery export essentially starts from the day you enable it.

It seems like you’re trying to override a default parameter that Google Analytics 4 (GA4) automatically collects, which in this case is the ‘platform’. GA4 tries to automatically determine the platform (web, android, iOS) based on the data source. The ‘platform’ parameter you’re trying to set manually is a different one and does not influence… Read more

You see, Google introduced a quirky update to GA4 around last August. Without much warning or documentation, they added a mechanism to ignore ‘duplicate’ configuration calls and enabled it by default.

You should be able to address this by following these steps:

1. Go to your GA4 property’s Admin
2. Navigate to Data Streams
3. Select the r… Read more

“I’m attempting to transition to the Google Analytics Data API (GA4) from the Analytics Reporting API V4. In the Analytics Reporting API V4, we had dimensions like ga:keyword (utm_term), ga:adContent (utm_content), ga:medium (utm_medium), ga:source (utm_source), and ga:campaign (utm_campaign).

In GA4, I’ve related these metrics as follows:… Read more