Sure! The difference you’re seeing is because GA4 and UA track data differently. UA tracks sessions, while GA4 focuses on events. The reason the numbers may not match up is because an event isn’t equivalent to a session. So for example, if a user visits your website and performs multiple actions, UA could count that as one session, but GA4 might… Read more

Troubleshooting your issue with the ‘googleAnalyticsR’ package can involve multiple steps. Firstly, it’s important to note that a 500 error usually suggests a server-side problem. This could be an issue with Google’s servers but it’s also possible that there’s an issue with your request. If your code works with other queries, it may suggest that… Read more

So, I’ve taken the plunge and switched on BigQuery Export in Google Analytics 4. Happily trawling through the raw data, and bam, I’ve realized about half of the events seem to have gone walkabout (our sign_up events with user_id as a parameter, to be exact).

Curious, I took a peek at the event stats in the regular GA4 report, and bingo, “Data…

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Hey, have you noticed that the Analytics Admin Api isn’t showing up in the apis-explorer? Any idea why that might be?

Unfortunately, Google Analytics 4 (GA4) only exports data to BigQuery from the day that you link them together and going forward. This means it’s not possible to retroactively import old data from GA4 to BigQuery that was collected prior to the linking of these two platforms. Despite this, you can still access and analyze the old data directly in… Read more

Sure, you can still do it! The actual tracking isn’t tied to GA UA/GA4, but is usually handled separately through GTM. Whether it’s a UA or GA4 event doesn’t really affect the tracking itself. That same principle applies to Google Ads conversions too. So, nothing to worry about, you can still track those mailto clicks as conversions like you used to do.

It seems you’re experiencing difficulties with cross-domain tracking from your Squarespace site to Booqable via Google Analytics 4. The issue of the _gl or _ga values not showing up when navigating from Squarespace to Booqable but appearing when reversing the journey suggests the tracking setup might not have been effectively configured on the… Read more

“Hey, got a head-scratcher for you. I’m trying to link some events in an iframe back to the user source on the parent page, you know, whether they came in from Ads or whatever. Google says if I start up Google Analytics 4 in the iframe using the same client_id and session_id as the parent, it should recognize it as the same user. Well, it’s not… Read more

After the update, you can’t directly pair “itemViewEvents” and “itemName” anymore because they fall into different scopes. However, you can definitely create a custom metric or dimension that wraps around these two so you can still analyze how many views a particular product got. It’s a bit complex, but definitely doable!

Based on the details you’ve given, one possibility could be due to the nature of your events. The “login” event (where your “customer_type = Webonly” comes from) and the “purchase” event are two separate instances. When you try to apply these filters together, it might be looking for a scenario where both parameters are occurring at the exact same… Read more

Sure thing! In GA4, you can recreate this with a fun combo of parameters and events – it doesn’t come with the same ready-made setup as UA. You’ll need to create a new event that triggers after a user hangs around a page for 180 seconds, then track that event. It’s a bit more DIY, but totally doable!

It sounds like the “payment_info” event might not be firing correctly, causing the data to vanish. You can use a Google Chrome extension called “Google Analytics Debugger” to check this. You’ll see your data in real time in the JavaScript console, not in GA4 unlike previous versions of Google Analytics. This should help you identify if there’s any… Read more

In Google Analytics 4 (GA4), the implementation of custom dimensions and parameters is different from the previous versions. When you define new parameters in the GA4 interface, these parameters start to work from that moment onwards. They won’t retroactively apply to events that happened prior to their creation. This could be why you aren’t… Read more