Analyzing active users across BigQuery and GA4 might not always have a perfect match due to several reasons. First, Google Analytics and BigQuery measure things slightly differently. GA might filter certain bot traffic or adjust for known issues. Also, understand that The BigQuery export for GA4 only includes raw, hit-level data (not processed)… Read more

It seems like your attribution report is not properly capturing the various channels that drive traffic to your site. There could be several reasons for this. Perhaps your tracking setup is not configured correctly, or there might be issues with the cookies that the visiting users have enabled. It could also be that your marketing initiatives are… Read more

The issue you’re experiencing appears to be originating from the Firebase Google Analytics 4 dependency. When you add this to your project, it causes error messages from ProGuard, which is likely failing to recognize certain libraries within your project. The dependency version and ProGuard rules could be contributing to this issue. You may need… Read more

Sure thing! So, yes you can totally see the number of times that ‘map_grid_view’ event happens in GA4, no need for creating a custom dimension. And if you register ‘click_text’ and ‘page_path’ as custom dimensions, that information will flow nicely into GA4 once your GTM container is live. You’re all good to go!

Yes, using Google Analytics’ Explore report, you can actually see what percentage of your site’s visitors are using mobile versus desktop. Here’s a basic outline of how you can do this. Under the ‘Audience’ section in your Google Analytics account, navigate to ‘Mobile’ and then ‘Overview’. Here you will be able to see the breakdown of visitors… Read more

Hey there!

Just wanted to chat about tracking code related stuff. So, here’s the thing – we’ve been using a custom tracking code to track events in UA, and it’s been sailing smoothly till now. However, we’re faced with shifting all these events over to GA4 before a looming deadline, and although I’ve got GA4 fitted on the website, the events… Read more

Alright, I’m just trying to get my head around this whole engaged sessions thingy in Google Analytics 4. I noticed that when the event is logged and the session_engaged parameter is all set to 1, it’s game on, the session is engaged.

Now, here’s where things get a wee bit tricky. All of the conversion events we send are done via Measurement…

Read more

It seems like the date filter in Looker might not be linked up correctly to your BigQuery data. I’d recommend checking how you’re passing date parameters from Looker to BigQuery, just to make sure they’re matching up. Another thing is to consider if Looker is interpreting your dates correctly. Sometimes, apps can misread date formats, which can… Read more

I’m using a Python script to pull daily GA4 event files from BigQuery and save them to a SQL Server DW. It’s mostly easy because the columns are Strings or Integers. But there are 11 fields of type RECORD which are kind of a headache. According to Google, RECORDS are storable as STRUCT type in GoogleSQL and sometimes show up as arrays. Have a look… Read more

In Google Tag Manager, you can add additional parameters like “value” and “currency” to your gtag events by modifying the function calls that send data to Google Analytics. For instance, for a purchase event, the code might look something like this: gtag('event', 'purchase', { 'value': 23.07, 'currency': 'USD' });. In this code, ‘event’ refers to… Read more