Hey folks, I’m messing around with the GA4 api php library and trying to learn how to filter dimensions. But I’m stuck as it’s currently in beta and the php examples I need are nowhere to be found.

Right now when I run my code, I get “Expect GoogleAnalyticsDataV1betaNumericValue.” popping up.

If anyone can point me in the right direction, that’d…

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You are correct in your observation. By default, Google Analytics GA4 omits rows where values of the specified dimensions are null. However, you have incorporated the ‘keep_empty_rows’ argument in your RunReportRequest, and have set it to ‘True’. This should ideally prevent the exclusion of rows with null values. It looks like your code is… Read more

Can someone help me calculate ‘engagement rate’ on BigQuery with the same definition as Google Analytics 4, which should apply to all platforms (iOS / Android / Web)? I’m a bit lost with several engagement-related parameters and their values. The options I tried don’t give the same results as in the GA4 UI. So, what is the context of each… Read more

So, we’ve got these two tracking methods right now in GA4—gtag and GTM’s dataLayer.

gtag doesn’t need the ecommerce attribute to work, but GTM’s dataLayer does.
Take a look at what I mean:

gtag("event", "add_payment_info", {
  items: [
    {
      // item's properties
    }
  ]
});

dataLayer.push({
  event: "add_payment_info",
  ecommerce: {
    

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